Helping Creatives to Sell

When:
September 21, 2022 @ 5:30 pm – 7:30 pm
2022-09-21T17:30:00-04:00
2022-09-21T19:30:00-04:00
Where:
On Line and at Hub 128
128 Union Street
New Bedford
MA 02740
Cost:
Free
Contact:
Practice Best Practice
774 279-2606
Helping Creatives to Sell @ On Line and at Hub 128

Creatives have to manage a variety of issues when it comes to selling their work. This ranges from finding venues to sell in to setting prices for the work. This workshop will cover many of these issues including:

Pricing
Sales at open studios
Gallery shows
Commissioned pieces
Managing requests for discounts

Pricing – Whether single items, multiple works priced together, etc.
Sales at open studios – open studios tend to be high traffic events. Unlike a gallery opening with a selected group of art appreciators, open studios require the ability to connect quickly with potential buyers, ask some opening questions, and to sell works today or schedule a time to meet and sell later (if they have to measure, for instance). Open studios are sales opportunities and it’s important to prepare for them to make it easy for the buyer to buy now.
Gallery shows – these tend to be invitation only for the opening and the artist is usually present. It’s an opportunity for the artist to talk to potential buyers about what they like, if they are collectors, and to be open to discussing how they work and what inspires them. It’s the gallery owners role to sell the art and the artists role to add panache and value to the event.
Commissioned pieces – How to price these, how to discuss pricing with client about specific items.
Managing requests for discounts – this can be more common at open studios than at gallery openings (the latter at which the artist would not be involved). Questions to ask to clarify the request for discounts, asking closing questions, managing pricing requests and objections. Jody Seivertt, M.Ed., IDS presenting

This workshop will happen in person and on zoom simultaneously. The live session is at Hub 128 (128 Union St. New Bedford, MA)

You must register in advance.
After registering, you will receive a confirmation email containing information about joining the workshop live or on zoom.

Presenters

Jody Seivert, M.Ed., IDS Jody Seivert has been producing results in upper end, home fashion and design industries since 1979. She has been successful in a variety of positions in retail and wholesale, was a successful designer and an award winning regional and national training specialist with Ethan Allen and General Manager of Cabot House – a chain of high-end furniture and design stores in New England.
As an independent training and development consultant since 1988, Jody created and delivered sales and sales management training programs for La-Z-Boy and Thomasville and their retailers across the nation. In 1994 she expanded beyond retail to design centers across the nation. Trade showrooms clients include Holly Hunt, Kravet, Stark, Waterworks, Janus et Cie, Artistic Tile, Quintus, Thomas Lavin, and Century. Her executive coaching to designers and outside salespeople has created double digit increases in their business.
Jody holds a Master’s in Education with a concentration in adult learning. She is a certified residential interior designer, a professional member of IFDA, has CEU programs with IDCEC/ASID and has numerous other association memberships and is a regularly featured speaker at High Point Furniture Market.
In short, Jody Seivert helps home furnishings and creative professionals to make more money. .

Thanks to our generous funders. This program is supported in part by grants from Rockland Trust Charitable Foundation

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